Business and Management

ABSTRACT My inquiry is on the problem faced by the AMBICA manage in becoming the global brand.Ambica care is the firm which is works on the domestic territory and being an excellent ayurvedic medicinal drug firm they are still finding it difficult to fetch the global market. The management of AMBICA CARE wants to expand their business by making them global enterprises. I go for done my research on this issue, whether ambica care should expand its business by changing its companys area of operation.After studying and researching the market incident of ayurvedic medicine, I came to the conclusion that AMBICA CARE should expand their business to oversea also. I have investigated and research on the growth and mount of ayurvedic and ayurvedic medicines in India and abroad and demand for ayurvedic medicines by foreign nation over the internet, from newspaper and studying statistical data regarding its ripening demand.

Hence my research question is, SHOULD AMBICA CARE EXPAND ITS worry TO BECOME A GLOBAL BRAND For my research, I have used the following analytical tools: SWOT Analysis Porters Five Forces Ansoffs Matrix ACKNOWLEDGEMENT TABLE OF CONTENTS Contents RESEARCH QUESTION5 induction6 Vision statement7 Mission statement7 PRODUCT nurture7 MARKET SITUATION8 CURRENT ISSUES OF CONCERN8 OBJECTIVES9 Procedure11 primary(prenominal) Results12 Analysis14 1.Ansoff Matrix14 2.SWOT ANALYSIS16 3.Porters Five Forces mystify19 Conclusion21 Recommendation23 Bibliography25 Appendices26 RESEARCH QUESTION Should AMBICA CARE EXPAND ITS demarcation TO BECOME A GLOBAL BRAND? Introduction Ambica (Ayurvedic Health Care) is a private limited company which deals in manufacturing and trading of ayurvedic wellness and care products. Ambica is a sole proprietorship firm founded by Ms. Aneeta Sharma in year 2003 with merely one product named as Ambica Ayurvedic hail oil. This hair oil was merely a fireside experiment for the damaged hair... If you want to get a teeming essay, order it on our website: Orderessay

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