Ikea vs. Disney

1.Abstract IKEA is a furniture company founded by a Swedish billionaire - Ingvar Kamprad, who is a winnerful leader and a living falsehood of IKEA. He made a great contribution to the launching and successes of IKEA as well as keeping it grow potently: Just in 10 years, sales of IKEA tripled from over $ 4 billion in 1993 to more than $ 12 billion in 2003. Starting a new career with IKEA by atomic business in the village Agunnaryd Elmtary - where Kamprad lived, but finally he turned to selling furniture. Since 1952, IKEAs innovation has changed the furniture industry with the gap flat-pack method for IKEA furniture products. 04 years later (1956), the concept has some completely codified (Kamprad wrote). One of the great successes of Ingvar Kamprad is the shaping and maintaining of an IKEA elaboration closely linked to his native Sweden. This is a culture of solidarity (empathetically agree by many people). That culture aims at making the perfunctory life many people better.

This culture is reinforced and tolerateed by IKEA through: Employing co-workers (IKEA prefers the word co-workers to employees) who know how to support each other and have good spirit of teamwork; Expecting co-workers to take in innovative and better ways to do tasks in both aspect; Respecting co-workers and their opinions; Setting goals for the whole company, co-workers and operative tirelessly to strike them; Making cost become a part of everything they do, from up(a) the manufacturing process, shopping wisely, to traveling less expensively; Avoiding complex consequence - the simplicity is an important part of the IKEA culture; Leadership by actions, so IKEA leaders are expected to embark in working when needed and create a better working environment; and Believing that a diverse workforce helps uphold the company as a whole. 2.Answering the questions 2.1.Question 1: Discuss three elements of inputs in the Congruence Model that brought success to...

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