Motorola China Experience Case Answers

Case Study-Motorola chinaware Experience 1. How should Motorola appropriately react to the emerging local anaesthetic brands, head-to-head competing or cooperating in some fields? receivable to the large size of the Chinese cell phone merchandise and its potential for long-term continual growth, competition for access to chinawares consumer markets is intense. Competitive threats from Nokia, Siemens, Samsung, and local producers like TCL are a cause for concern within Motorola. However, eighty-four percent of Chinese consumers prefer foreign prompt phones to local models, with Motorola, Nokia and Ericsson being their deary makers, according to a nation-wide survey conducted by the China Telecommunications knowledge and Eaglewings Public Relations. For this reason, Motorolas biggest competition for cell phone control would likely appear to come from foreign companies outside of China. Chinas aforementioned government structure plays an interesting exercise in the assumption that foreign companies will maintain dominance. As is traditional, the socialist government hierarchy prefers for a majority of any constancy to have local majority control. The government, which controls the operations of the help provider sector and is a dominant player in distri bution channels as well, has the means to make this address a reality quickly.

For this reason, Motorola must not only practice shorter-term strategies to find a way to grow market share, but long-term change strategies to find a way to vie with government powered locally owned firms. The Ministry of Information diligence showed that Motorola had a leading market share of 28.7% in the mobile phone industry as of April 2002. Competition Local Chinese Brands ? 3% Nokia ? 5% Siemens ? 47% Motorola ? 13 % Samsung ? 22% Others ? 10% market place Share of Chinese Cell Phone Market (as of 1st Quarter 2005) The cellular phone industry in China is going through the growth stage of the industry life cycle. As... If you want to get a full essay, arrange it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.