Cross Cultural Issues

1.0 Executive summary

This assignment examines the barriers that a European organization, Loire Valley Wines in France, will face if they desire to establish a manufacturing motion in the Far East Asia, India.

The cultures of the two countries will be critically analyzed and compared to determine the areas that will pose as a challenge for Loire Valley Wines to do business with the Indians

and so finally solutions will be recommended to ease the effects of the challenges identify above.

We first look at what is culture.

2.0 Introduction
2.1 What is culture?
Culture is forever a collective phenomenon, because it is at least partly share with large number who live or lived within the same accessible environment, which is where it was erudite. It is the collective programming of the mind which distinguishes the members of one group or category of people from another.
Hostede, Geert (1991) Cultures and Organizations: Software of the Mind. New York, NY: McGraw-Hill.
This definition given(p) by Hofstede helps us understand, firstly, that culture is a collective subsist that is common among people in the same environment. Therefore people that share the same beliefs, values, goals and other likings share the same culture.





Hofstede too helps us to understand that these beliefs, values and other likings are learned by people over there lifetime from childhood. These patterns because they stir been programmed in the mind it must be unlearned by that person to learn something new. This can be the cause of a lot of cross cultural issues that organizations face.

National culture helps us distinguish people, organizations, families and institutions in different countries. Organizational culture on the other hand, weather it be organizations in the same ground or different countries helps us distinguish processes, jobs, employee conditions and treatment, control systems to scream a few.

Organizational culture in other haggle is the way things are...If you want to get a full essay, site it on our website: Orderessay



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