Avon's Strategic Road Map and Andrea Jung's strategy discussion

For over 120 years, Avon has enjoyed worldwide success as a top global grade and world leader in the private apprehension industry. Recently, single digit harvesting present the need to make substantial changes in their operating structure. In the spring of 2000, Andrea Jung President and CEO since November 1999, introduced wise strategies to promote egression for the company. Our group has divided into two groups to determine if Andrea Jung?s innovativeborn plans for strategic growth is properly cogitateed and occupyed. Two of Avon?s new strategic plans were used to focus on our analysis. Andrea Jung deliver a need to expand Avon?s brand pull in out in the United States by partnering with department stores such(prenominal) as JC Penney and Sears in an effort to create a store-within-a-store where new crossroad lines post established. ?In implementing both strategies, Avon would benefit from increase profits, sales, and countrywide exposure? (Pearce, pg 41). Tea m members mind that this was a unplayful estimation because the plan allows Avon to experience possibly an increase in sales. Customers can suppose the Avon label in the store and generate the fortune to purchase Avon products in stores instead of using the direct change method. Avon has an extremely low amount of male customers since their brand throw is seen as a woman?s watcher and face-to-face care company. The male consumer increasing purchasing personal care products and sales of men?s fragrances rose decision to a billion dollars in 1999 while women?s fragrances see a decrease in sales. Avon could use the store-within-a-store concept to focus on men?s personal care foodstuff by selling fragrances, shaving creams, after shave balms, deodorants and anti-aging creams. The team members who thought against Avon partnering with department stores such as JC Penney and Sears had a hardly a(prenominal) concerns. In partnering up with two of... If you want to get a ample essay! , order it on our website: OrderEssay.net

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