Aol Time Warner Inc. ? a Bad Idea from the Start?

EXTERNAL ENVIRONMENT A. Societal Environment 1.Economic ?Strong competition among cyberspace pull up stakesrs ? not able to increase prices(O/T) ?Growing markets, Stage II development for net overhaul with Broadband, transmission line and DSL(O) ?Business growth, growth and service usage (cable, internet, media)(O) ?September 11th disaster(O/T) ?The ?burst of the profits bubble(T) ?Corporations accounting issues(T) ?Slowdown of the economy(O/T) 2.Technological ?Changes in technology ? Implementing change of run provided from dialup to broadband can be expensive and require considerable capital resources.(O/T) 3.Political-Legal ?FCC changes and rulings in broadband regulation(O/T) ?Lobbying against broadband service providers(O) ?Cable industry ? Regulation vs. Deregulation(O/T) 4.Sociocultural ?Environmentally fri hold backly products ? intangible services(O) ?demographic changes from specific niche markets to diversified target areas(O) ?Low end services, low consideration for purchase decision making(T) ?Necessity of service for home considered high (internet access, cable) (O) B. Task Environment 1.Threat of new entrants: Medium ?Internet ? a small investment is all that is required for a start up company to operate its own ISP and provide E-commerce solutions.

2.Bargaining power of buyers: High ?Ability to choose substitutes ? lector preferences 3.Threat of substitute products: High ?Same product, different brand, close quality, and unhorse cost. ?Cable modems ? similar high speed service, strong, reliable personality already being established for service 4.Bargaining power of suppliers: Medium ? general availability of technology (hardware/software) ?Access to materials such as papal bull networks provided by Bell, AT&T ?Traditional and New distribution channels 5. disputation among competing firms: High ?Cable Systems ? AT&T Broadband, Cablevision Systems, Direct TV, Cox Enterprise, Comcast. ?... If you take to get a full essay, order it on our website: Orderessay

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