Bmw Marketing

[pic] marketing perspectives for Bayerische Motoren Werke AG (Bavarian Motor Works) TABLE OF CONTENTS An overview of Bayerische Motoren Werke AG----------------------------------P.4 BMW Mission-------------------------------------------------------------------------P.5 Automobile Market--------------------------------------------------------------------P.9 BMW The Ultimate market Machine-----------------------------------P.12 Customer-driven------------------------------------------------------------------P.12 Competitor-focused--------------------------------------------------------------P.13 Inter-functionally coordinated ------------------------------------------------P.16 Holistic marketing approach-------------------------------------------------------P.16 Internal Marketing--------------------------------------------------------------P.16 unified Marketing------------------------------------------------------------P.17 Performance Marketing---------------------------------------------------------P.19 Relationship Marketing---------------------------------------------------------P.20 BMW - Market Orientation Changed Overtime--------------------------------P.

21 Upcoming Barriers and Challenges for BMW----------------------------------P.24 BMW - Marketing Research Activities -------------------------------------------P.26 Survey -----------------------------------------------------------------------------P.26 Focus Group and Observational Research----------------------------------P.27 existential Research ----------------------------------------------------------P.27 Industry Report and Census----------------------------------------------------P.28 Recommendations for BMW Marketing Researches-----------------------P.29 Conclusion------------------------------------------------------------------------------P.31 References... If you want to exact a full essay, order it on our website: Orderessay

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