Issue in Marketing

Running head: CONSUMER NEEDS AND Consumer Needs and Wants Consumer Needs and Wants Consumer Needs A need is a state of deprivation of some prefatorial satisfaction. People require food, clothing, shelter and safety. These needs atomic number 18 non created by society or by marketers. They exist in the very texture of human biology and the human condition. (Bethel University, 2011) An instance of a product that meets a need is a vehicle. A means of safe and reli equal to(p) transportation is necessary. For instance the cover Company has been making reliable gondola cars and trucks since the 1900s. Quality is job 1 was among the first slogans that Ford Motor Company used to stick in its products to the market. (Ford Motor Company, 2011) Another promotional strategy that was used in the past was the employee discount. This meant that the general public could purchase a car for the same price as an employee of ford would be able to purchase one for. This was quite a generous shot that stimulated the sale of Ford automobiles. Ford has several position markets for various classes of vehicles. For its truck line, Ford is targeting blue collar workers such as trades people who require trucks for their line of work. The main focalise of Ford is their trucks. They have the Ranger, F-150, F-250, F-350 and F-450.

Ford trucks are among the top selling trucks in North America. They utilize the motto Built Ford unvoiced to create an image for their truck line. (Ford Motor Company, 2011) Most of their cars are targeted at family oriented people. Ford introduced the Fusion, which is a mid(prenominal)-size family sedan that fills the porta that the compact focus does not fill. This target market has a wide range of people. They vary in age from mid twenties to mid fifties with income in the low to gist class range. Fords release of their Bold Moves meshing documentaries can be viewed as a marketing spear to reposition Ford as the underdog. The documentaries offer a rarefied glimpse into the inner workings of Ford.... If you want to get a full essay, order it on our website: Orderessay

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