Product Life Cycle Essay Briefs

Validity of the Product Life Cycle Authors: Rolando Polli and Victor Cook Source: The ledger of Business, Vol. 42, No. 4 (Oct., 1969), pp. 385-400  In this article, Rolando Polli and Victor Cook base that although the product life has been widely discussed, it hasnt been systematically tested as a model of sales behavior. The aim is to develop an operable model of the product life round of golf, to determine the statistics for evaluating the model and to show the  conclusion of the tests that was done with 140 categories of nondurable consumer products. Before the testing chapter, the grassroots product life cycle concept and its components is explained; such as introduction, growth, maturity and decline. It is also mentioned that the product life cycle is complete by the population growth, change in the level of ain consumption and price changes. The \product\ was defined by distinguishing the term into trine segments, product classes, product forms and brands. The product class includes all the objects that serves for the aforesaid(prenominal) needs, but have differences in shapes, sizes and technical characteristics. The product forms are finer partitions of a product class, it includes the types of the same product. Such as cigarettes with or without filters.

For the last one, brands make the product form unique, non only in package differences. With all these definitions, it is possible to draw a bead on a variable model of the product life cycle. In the test three class of consumer products was utilize. Health and personal care, pabulums and cigarettes. the primordial goal of the test was to calculate the consistency to the life cycle model with observed sales histories, in the nondurables field.  Sales add up of more than ten years in length used in the analysis for product classes and product forms in the food and health&personal care categories while for product forms and brands in the cigarette category. The results naturally divided into two parts: the operation of... If you want to get a full essay, order it on our website: Orderessay

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