Southwest Airlines Case Analysis

southwest Airlines Case Analysis History More than 37 yrs ago, Rollin king and Herb Kelleher got together and decided to start a unlike kind of airline. They began with wiz simple notion: If you get your passengers to their destinations when they motivation to get there, on prison term, at the lowest possible fares, and happen upon darn sure they stupefy a good time doing it, people will fly your airline. And you know what? They were right. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies over 104 million passengers a year to 64 great cities all across the country, and we do it to a greater extent than 3,400 times a day. With over 500 aircraft, Southwest Airlines has one of the youngest fleets in the nation, with an average age of approximately nine years.

include in the fleet are three flying killer whale whales, the Shamu aircraft; Lone Star One, painted like the Texas move over, to celebrate Southwest Airlines 20th Anniversary in a style and mood second to none; Arizona One, a symbol of the splendor of the state of Arizona to Southwest Airlines; California One, a high-flying gift to the state of California; Silver One, our 25th Anniversary monotonic; Triple Crown One, dedicated to the Employees of Southwest Airlines for their marvelous transaction of five consecutive annual Triple Crown awards; Nevada One, a high-flying tribute to the state of Nevada; New Mexico One, also known as Zia, painted in the bright yellow of the New Mexico stick; Maryland One, emblazoned with an artists rendering of the Maryland flag; and the newest addition, Slam Dunk One, symbolizing Southwests additional partnership with the National Basketball Association. Since 1987, when the Department of Transportation began trailing Customer Satisfaction statistics, Southwest has consistently led the sinless airline industry with the lowest ratio of complaints per passengers boarded. Many airlines have tried to copy Southwests... If you want to get a full essay, order it on our website: Orderessay

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