Wednesday, February 6, 2013

Amy's Bread Case Study

Amys Bread was founded by Amy Scherber in 1992 and served about 50 wholesale customers in the Manhattan argona. The bakery serves only high quality, oversewn breads made only out of premium ingredients. Amys clients let in some of the finest restaurants, hotels and gourmet food depots in Manhattan, and they fork up a waiting list of more than 30 wholesale customers from new(prenominal) quality restaurants, hotels and shops.

The bakery faces the problems of plaza and demand. The existing space is space is simply not enough to fulfill the demand of the customers. some other problematic factors include that fact the techniques that Amys Bread uses are physically demanding on employees, resulting in the convey for more employees and again, the need for more space. More employees also mean a higher(prenominal) overhead in an already low profit circumference manufacturing.

The initial cause of the problem is that the very driven and unseasoned entrepreneur, Amy Scherber was not able to obtain a loan from a bank to open her initial location. This was the first business ship on her own and the banks would simply not give a loan to a business without a proven give chase record.

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.

Since Amy had to rely on only on her dream, her personal nest egg and a few private loans she received from her parents and from former colleagues, she colonised on a 650 square foot store motion in the tough area of Manhattan known as sines Kitchen. Amy set out on her venture, getting the shop in working order and hiring employees that she trained in her erratic handmade bread making techniques. Between a allegiant customer listing, very powerful word of mouth advertizing in the Newly York restaurant business, and a growing industry for health food, the bakery quickly became very popular and was discharge to their full capacity.

This is a very highly competitive industry with low wholesale profit margins. In order to happen upon to a new side of the business, the retail side, the bakery would have to either expand, or find and...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .

No comments:

Post a Comment