Pantene Advertsing campaign

Table of content:
I. 1) Brief history
2) SWOT analysis
3) Competitors
a) Features

II. 1) securities industry analysis
a) Market size
b) Market information
2) Advertising spending in Lebanese market
3) direct rated brands on Lebanese TV
4) Advertising spending (2006-2007)
5) Top advertising by spending
6) Category spending
7) Product placement
8) Strategy: Target segmentation, targeting and positioning
9) promotional analysis

III. 1) Advertising campaign
2) Method of advertising used
3) Media used by Pentene
a) television advertising
b) Direct Response TV (DRTV)
c) Direct mail and net income advertising








I. The Brand: Pantene Pro-v

Brand Owner: Procter and Gamble: Cincinnati, Ohio

1) Brief taradiddle:
Procter and Gamble began as a small, family operated soap and candle phoner in Cincinnati, Ohio. Both William Procter and James Gamble married sisters whose bring forth convinced them to become business partners. Thus began the Procter and Gamble Company.



few of their leading brands include Tide, Always , Gillette , Oral-B, Folgers, Bounty and our product Pantene Pro-V. A Swiss drug company Hoffman-La Roche in Europe founded Pantene in 1947. The name Pantene refers to the products origins, Panthenol. This was another name for pro-vitamin B-5. Until 1983, Pantene was exchange only in department stores and salons by Richardson-Vicks. Pantene finally came to the unify States when Procter and Gamble bought it in 1985 and renamed it Pantene Pro-V. By 1995, it was the best selling pig care line in the world. According to Proctor & Gambles 2005 one-year Report, Pantene is the worlds largest hair care brand, growing gross revenue in the double digits over the last two-year design behind a series of product and marketing initiatives.

Pantene Pro-V continues to develop a line of products that transforms dull, dry, limp...If you want to get a generous essay, order it on our website: Orderessay



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