Here is a SWOT analysis of Sony Corporation (NYS: SNE) , which at a time was the undisputed leader in the consumer electronics space. Lets take a legal brief look at the results for Sony.
Strengths
Sony has built a brand. This is proudlighted by the concomitant that the company was tagged in a 2011 survey as Asias most valued brand.
The company is synonymous with technological purity and has a rich heritage of technological expertise. Besides creating the Trinitron touch television, VCR, and Walkman, the company helped develop the magnetic recording tape, the compact disc, and the Blu-Ray disc, utilise today as a medium for high-definition video playback. Its in vogue(p) innovation, a Crystal LED television, was well received at the Consumer Electronics Show in Las Vegas.
Out of all its products at present, Sonys victory with the Playstation is most noteworthy -- it has been successful since inception, and still sees tremendous consumer demand.
A strong foothold in the entertainment industry with Sony symphony and Sony Pictures has been beneficial to the company by offsetting losses in its consumer-products division.
Weaknesses
The high cost of media production, especially in its television line of business, has affected the companys determine strategy. Its television business has lost an equivalent of $6.
3 billion for octonary years in a row. Its also losing market part to manufacturers, such as LG and Samsung.
While diversifying into too many business segments, the consumer electronics giant has shifted its focus from its core competency -- making bulky consumer-electronic products. This has resulted in a distortion in Sonys brand. Apple, which is also in the consumer electronics space, has managed to focus on just a few products, phase competency, and make them incredibly successful.
Opportunities
The company can take usefulness of its movie and music business along with its experience in the gaming space to deliver value-added content to support and fuse its...If you want to get a full essay, order it on our website: Orderessay
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