Engro Foods Case Study

ENGRO FOODS LIMITED CASE matter Vision Statement: To be the premier Pakistani go inprise with global reach, passionately control value creation for completely stake holders ____________________________________________________________ _________________________ Engro Foods limited is a wholly owned footslogger of Engro Corporation. It started its operation just 5 years back with solely 20 employees. Now in 2011 it is considered as one of the double-quick growing lodge of Pakistan and is on the threshold of becoming a global player. Engro Food draw used dairy as a footfallping stone to submit the food business. Engro Foods Limited has accomplished state of art dairy touch units with multi product manufacturing facilities in Sukkur (Sind) and Sahiwal (Punjab)). Top dairy tags appraise Olpers, Olwell, Tarang , Omore and Owsum have been effected under the kinsfolk of dairy products. To support these brands and their game standards of quality, Engro Food has invested heavily in take expose bear upon and take out accrual infrastructure. The community has also taken initiative to step out of diary sector with the launch of juices under the brand of Olfrute. The factory for Olfrute has been established in Sukkur along with the take out processing plant.

The connection has completed the construction of its strain processing factory in Muridke ( Punjab). The company intends to export proud quality mark sift all over the world. In 2010 the company go along its aggressive business dodge of ripening and related diversification into new product ranges and achieved record book growth of 27%. The company increased its volume in 2010 to 310 meg litres in milk category as compared to 243 million litres in 2009. The company achieved a grocery share of 40% in the processed milk segment. The processed milk growth is driven by tea leaf leaf creamers where Tarang maintained its leaders with segment share of 62%. Tarang grew its market share in 2010 by 47% to 169 million litres. Tarang was also awarded the...If you want to deject a full essay, revision it on our website: Orderessay

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