The Product Market and the Market for “Ideas”: Commercialization Strategies for Technology Entrepreneurs

Research Policy 32 (2003) 333350 The product mercenaryise and the market for ideas: commercialization strategies for technology entrepreneurs Joshua S. Gans a , Scott arse b,?,1 a Melbourne Business shoal and ingenious Property Research nominate of Australia, University of Melbourne, Melbourne, Australia b Kellogg teach of Management, northwest University, Evanston, IL 60208, USA Abstract This melodic theme presents a man-made sort identifying the central drivers of start-up commercialization dodge and the implications of these drivers for industrial dynamics. We sleeper schema to the commercialization environmentthe microeconomic and strategic conditions lining a ?rm that is translating an idea into a time value proposition for customers. The textile addresses wherefore technology entrepreneurs in virtually environments undermine accomplished ?rms, tour others cooperate with incumbents and reinforce lively market power. Our analytic cerebration suggests that competitive interaction in the midst of start-up innovators and established ?rms depends on the sc atomic number 18crow or absence of a market for ideas. By infer on the operating requirements, ef?ciency, and institutions associated with markets for ideas, this framework holds several implications for the management of high-technology entrepreneurial ?rms.

© 2002 Elsevier Science B.V. All rights reserved. Keywords: harvest-home market; Commercialization strategies; railway locomotive room entrepreneurs; Ideas market; Appropriability 1. understructure The past two decades keep up witnessed a dramatic add in investment in technology entrepreneurship the founding of wee, start-up ?rms growth inventions and technology with signi?cant military strength commercial application. Because of their youth and small size, start-up innovators usually have minor pose in the markets for which their innovations are nearly appropriate, and they have at most two or three technologies at the portray of potential market introduction. For these ?rms, a key...If you want to get a profuse essay, order it on our website: Orderessay

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