Four Seasons Hotels, leveraging strengths, weaknesses, opportunities and threats.

1.0 Recommendations: 1.          anticipate the tension on Delivering High and ain lymph node Service 2.         Leverage the website for marketing purposes, strain on increasing r so farues and non necessarily reducing cost. 3.          get to and manage a client aw beness data household to be leveraged by all(prenominal) four-spot Seasons properties. 4.          request require feedback from guests regarding use of technology, e.g. concerning automated checkout time (i.e. should it be an option). 5.          consume a Seasons Pass - rewards program to enhance customer assistance and doglikety. Rationales: 2.0 Continue the Emphasis on Delivering High and Personal Customer Service The Four Seasons Company, as per current financial, seems very paid and the clams per touch ar increasing each year. From 1997 to 1998 EPS change magnitude by 66% and from 1998 to 1999 it change magnitude by 22%, very from 1997 to 1999, the value has to a greater extent than doubled. The main fence for the increase seems to be a descend net earnings increase of 112% in two years. (See indicate # 1 for figures). This is a result of increase in revenues and similarly because costs increase less than revenues. This indicates that in addendum to high uper(prenominal) sales, efficiency improvements use up been effective as p.a. costs for operating items dropped 68% and the take costs in any case have decreased by 105%, making it interest income.

Based on this information, the company is recommended to stick their emphasis on high ad hominem service and woodland for their hotels as the customer base are not toll sensitive but concerned nigh service and luxury. It is outstanding to have non-complaining, fit customers as this congregation is more quelled than those where service recovery is needed, even when service recovery is performed at a high level. Also, satisfied customers are more loyal and a key to encompass having a financially hygienic company. A key to this... If you compliments to put up a full essay, order it on our website: Orderessay

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