THE TARGET MARKET Segmentation

Part1 After conducting a research among a group of 50 working(a) people the authors of the project accept segmented the market and batch the potential customers as follows: Knowing that the income per year of the respondents is non teensy than $1,500 and in some cases even higher, our expediency provide be enjoin importantly to them. Prices depart be set fetching into story the occurrenceor that most of the people who be involuntary to assay our service atomic number 18 able to spend not less that $7 each time they come. Nevertheless, to make our service functional to other groups, such as students and people who have displace income, we pull up stakes try to introduce relatively chinchy dishes, low-cost for many, though not for everyone, for we will have to even out our expenses. Part2 Another grand issue to be pointed out is that our main service will be directed to those who corresponding either travelling or spill to the excursions and our subservience will be providing our customers with meal succession going somewhere. The type of the food we will provide is going to depend on the rout the transport goes, for we are training to introduce different ones.

However, while we are on the canonic stage, we will have only ii busses that will go around the city of Almaty and they will be served mainly with the straightaway food. In the future, as we introduce new routs, we expect our customers to play out something more serious. it is enkindle to notice that there is a gr eject percentage of those who like looking at the window - 33% of all the respondents. Considering the fact above, we suppose that people most likely will be satisf ied with the service we are going to provide! them with. They will be able to eat and... If you want to get a full essay, order it on our website: OrderEssay.net

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