Rethinking The Future Marketing

Rethinking the future marketing Rethinking the World Manny Woo Fall 2000 From rural area States to Networks John Naisbitt is arguably the worlds leading trend forecaster. In his opinion poll: From Nation States to Networks, Dr. Naisbitt predicts that global economy will not be dominated by huge multinational companies but by big networks in the twenty-first century. He defines big networks as a lot of individuals networked together and who do not determine any headquarters. It is very powerful because everyone feels he/she is in the center.

nearsighted companies are less bureaucratic, and react quicker to market and innovation. It is the low companies who are creating the global economy. Big companies can only jump out when they reconstitute themselves as a collection of small companies. That is the actor why Fortune 500 now constitutes only 10 percent of the United States economy, down from 20 percent as recently as 1970. Using tourism as an example, the broker shows that this ...If you want to get a full essay, order it on our website: OrderEssay.net

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