Coca Cola

case 2 THE COCA-COLA COMPANY: COKE GETS BACK TO worry With production facilities in over 200 countries in the world, at that place are a couple of(prenominal) products as internationally recognized as the ubiquitous light speed bottle. (1) To put this in perspective, another American icon, McDonalds, has locations in save 119 countries in the world. (2) As star of the worlds known brands, Coca-Cola has capitalized on opportunities and thrived. However, the fulfil has not been without some upheavals. When Roberto Goizueta, its CEO for 17 years, passed away on October 18, 1997 after a short turning with lung cancer, the future looked uncertain. During Mr. Goizuetas tenure at Coca-Cola, the market lever of the company dramatically increased from $4 billion to well $150 billion. This make him one of the greatest judge creators in history. While the conflict of Douglas Ivester, hirer financial officeholder (CFO), as his replacement did not immediately allay the concerns of the financial market, the abide by of coke production line continued to increase until mid-1998. Since then the nourish of the stock has declined and as of late November 2003, the market value of Coca-Cola was $ one hundred fifteen billion. Douglas Daft, president and chief operating military officer (COO), with 30 years of Coke experience, replaced Douglas Ivester as chairman and chief executive officer (CEO) in 2000. (3) The question, then and now, on umteen investors minds remains: force out Coke recapture its front growth pace and stock value without Mr. Goizuetas known leadership? Coca-Colas worldwide Dominance The larger a company is, the harder it is to continue to grow at a lulu pace. This remains the major challenge cladding the Coca-Cola Company. The U.S. market is already well developed, with an average intake per psyche of one helping per day of Coke products in two 2001 and 2002. The European and Eurasian market grew s lightly from 2001 to 2002 with average consu! mption increasing from one-and-a-half servings per workweek to two...If you want to get a encompassing essay, order it on our website: OrderEssay.net

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