Consumer Preference of Brighton & Hove Teenagers on Organic Food, Do They Really Care?

Research Background There gravel been many studies investigating the influences on consumer purchasing and consumption of perfect intellectual nourishments. It has a Journal of the humane Environment that argues that parts of researches have frequently taken the draw of asking consumers directly about their reasons for bargain for or nonpurchase of natural fodders rather than seeking which types of beliefs and poses are actually related to purchase or consumption. (Shepherd, Magnusson, & Sjödén, 2005) In recent year, other researchers have examined what beliefs and attitudes predict consumption. (Shepherd, Government office for Science, 2011) In several studies, a majority of the customers have a preference for and an interest in organic food. However, the proportion of regular purchasers of organic food is funky. (Shepherd, Magnusson, & Sjödén, 2005) So, this phenomenon showed a discrepancy between consumers attitudes and behavior, which is most of Consumers attitude are positively for organic foods, but not practically to buy them. It seems the consumers not have a concerned the organic foods become an important purchase criterion. Since the 1920s, the organic food has frontmost appeared in Europe.

(Baourakis, 2004) Until now, even the organic foods not take overlarge market share, but in recent years, according to the British Food Standards Agency said identifies the role that organic food plays in providing choice for customer. (Food Standards Agency, 2011) Lampkin & Padel (1994, cited in Baourakis, 2004) researched that consumer demand for organic food increased rapidly, thus, the number of famers increased reasonably, this phenomenon is not only in Europe, but also is in the United States. Problem Statement The conundrum to be explored is the purchase behavior of teenagers toward organic food in Brighton & Hove. As mentioned before, the sales of organic food are increase in UK. Nevertheless, Non-organic food still dominates in the food market. In addition, while there has some consumers... If you want to get a full essay, order it on our website: Orderessay

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