right of starting time publication 2004 by the American Psychological Association, Inc. 0021-9010/04/$12.00 DOI: 10.1037/0021-9010.89.1.85
Personality attribute Inferences About Organizations: Development of a Measure and Assessment of become Validity
Jerel E. Slaughter
University of Arizona
Michael J. Zickar and Scott Highhouse
Bowling Green State University
David C. Mohr
Department of Veteran Affairs, Boston
The authors conducted 4 studies to construct a multidimensional measure of perceptions of organization personality. Results of the first 2 studies suggest that (a) 5 broad factors be commensurate to capture the structure of organization personality perceptions, (b) real-world organizations differ on personality profiles, and (c) personality flavor inferences are related to organisational attraction. Results of a 3rd study suggest that personality trait inferences assessed in 1 sample are related to ratings of organizational attractiveness by a 2nd sample. Finally, results of a fourth study suggest that the measure is sensitive to experimental manipulations of organizational descriptions. Implications and suggestions for the use of this measure in future research are discussed.
Consider the following sample of slogans from television and radio advertisements all over the last several years:
When E. F. Hutton talks, people listen. Youre in good hands with Allstate. Built Ford tough. Like a good neighbor, State Farm is there.
These slogans, along with innumerable examples not listed here, suggest that organizational decision makers and individuals who are responsible for firms merchandise or advertising attempt to portray companies as having personalities. Perceptions of organizations personalities probably are formed not only through these flip advertising strategies but also through the type and quality of their products and services, the physical aspects of their places of business, their employees,...If you want to get a full essay, wander it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment