Strengths | Weaknesses|
1. Since ZARA is a big node, Zara has the bargaining male monarch over the POS terminal vender. 2. The current application is much stable. 3. ZARA was a result of forward integration in 1975. 4. ZARA became subsidiary of Inditex. 5. deconcentrate decision making. 6. Location that they place the ZARA stores. 7. Changing store layout. 8. great number of stores. 9. High net income over revenue. 10. Strong dispersion channels. 11. Strong production line. 12. Vertically integrated manufacturing process. | 1. Obsolete foretell of Sales (POS) system. 2. Stores are not configured to handle elfin stocks. 3. No proper quick automated mechanism to root the replenishment quantities. 4. Unavailability of a system that gives information at any time about newly available garments. 5. No proper automated tracking mechanism to identify the customer buying patterns. 6. Expectation about the uncertainty of the order simply not sure until it delivered. 7. There is no strategic onrush for IT at all. 8. Just using the internet to send excellent data. 9. No interconnected POS terminals, lead to security holes, inaccuracy and less efficient. 10. inside a store POS and PDAs cannot share information or data. 11.
No store to store communication except through telephone.|
Opportunities| Threats|
1. scrape market is fashion conscious city dwellers. 2. Fast changing tastes of in clothing styles. 3. Commercials travel and identify the fast changing buying patterns of the customers. 4. Ample room within the existing markets.| 1. software vender could update the pos terminal, so that they are not province compatible any more. 2. Hard to predict the clothing styles and grueling to influence. 3. No virtual advertising. 4. ZARAs cut fabric wan secure in small workshops which is not own by ZARA or Inditex. 5. Intruder attacks from third parties or from competitors.|
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