Alibabas Jack Ma said: eBay may be a shark in the ocean, further I am a crocodile in the Yangtze River. If we fight in the ocean, we loseâ€"but if we fight in the river, we win. The major reasons for Taobaos success could be summarized to Localization and Customization in Chinese securities industry. The table below lists the reasons that wherefore Taobao succeeded.
II. Is Zhao Cai Jin Bao a right approach to monetizing Taobao?
Zhao Cai Jin Bao is the swear out that let sellers crusade for keywords, ranking paid listings ahead of free listings and collecting a fee when a transaction relating to the paid listing was realised through Taobao. The product was similar to Googles. But in China, it is not a right approach to monetize Taobao on the C2C platform.
* A PR disaster. After three years free service, some users may complain that this new product violated Taobaos promise of free service.
* The uncertainty of the functionality of the product was a problem. at that places no guarantee that the revenue would definitely extend if the seller used the product.
* The main local customers are thus sensitive to charges and pricing policy.
* The community is a double-edged sword.
In the forum, people could expand the negative emotion very slowly and largely to affect the image of Taobao.
III. What will be the outdo way to monetize Taobao?
Comparing with eBay, Paipai and other C2C platforms in China, the market destiny of Taobao C2C has occupied nearly 92%. Now, C2C Market share has been stable, its time to focus on monetizing Taobao.
* Winport and advertising service could be both launched on B2C and C2C platform.
* Offline community activity: much(prenominal) as sharing the experience, teaching you how to you Taobao more efficiently.
* In Taobao, B2C and C2C is feature seamless. Taobao Mall could charge the customers for value-added services.
* Alipay is another best way. The volume of change over is stable in...If you want to get a full essay, rig it on our website: Orderessay
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